Branding and packaging project for Sweet Lili’s, a brand of natural and organic fruit jellies. The logo features a whimsical, fairy-tale-inspired typography combined with a delicate illustration of a deer and a small bird holding a cherry, representing the wild animals found in the natural habitats where the brand sources its fruits. The visual identity conveys freshness, authenticity, and a connection to nature. As part of the project, an attractive packaging was designed for the strawberry jelly, highlighting the brand’s commitment to quality, natural ingredients, and artisanal production.